At Best Interest Financial, we are committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your personal data, as well as your rights regarding the information we collect. By using our website and services, you agree to the collection and use of information in accordance with this policy.

This Privacy Policy is designed to comply with local privacy laws, including the Michigan Consumer Protection Act (MCPA), the Gramm-Leach-Bliley Act (GLBA), and applicable federal regulations related to mortgage and financial services, as well as general data protection laws, including the California Consumer Privacy Act (CCPA), where applicable.

1. Information We Collect

We collect two types of information:

1.1 Personal Information
Personal information is any information that can identify you as an individual. We may collect the following personal data:

  • Identification details: Name, address, phone number, email address, and Social Security Number (SSN)
  • Financial information: Income, employment status, assets, debts, and credit history
  • Property information: Information related to the property you are purchasing, refinancing, or building (e.g., address, value, appraisal, title information)
  • Other information: Date of birth, marital status, and other demographic details that may be relevant for processing your loan application

1.2 Non-Personal Information
We may also collect non-personal information that does not directly identify you. This includes:

  • Website usage data: Browser type, IP address, operating system, pages visited, and referring URLs
  • Device and usage data: Device type, screen resolution, location data, and time spent on our site
  • Cookies and tracking technologies: We use cookies to track user behavior and improve your experience on our website (more details on this in Section 5).

2. How We Use Your Information

We collect and use your personal information for the following purposes:

2.1 Providing Services

  • Loan application and processing: We use your personal and financial data to evaluate and process your mortgage loan application.
  • Customer support: We may contact you to provide updates, answer questions, or assist with issues related to your mortgage application.
  • Prequalification and loan product matching: We use your information to match you with appropriate mortgage products based on your needs and financial situation.

2.2 Communication and Marketing

  • Marketing communications: If you have opted-in, we may use your email or phone number to send you updates, offers, or newsletters. You can unsubscribe at any time.
  • Transaction-related communications: We may send you information related to your loan status, payment schedules, or other important updates.

2.3 Legal and Regulatory Compliance

  • Regulatory requirements: We are required to collect and store certain information in compliance with federal and state regulations, such as the Home Mortgage Disclosure Act (HMDA) and Anti-Money Laundering (AML) laws.
  • Fraud prevention and security: We may use your data to detect and prevent fraud, and to ensure that we comply with relevant laws.

3. How We Protect Your Information

3.1 Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • Encryption: We use encryption technologies to protect sensitive data during transmission.
  • Firewalls and access control: We use firewalls and secure access controls to protect our servers and systems.
  • Data storage: We store your data securely, and access to your information is limited to authorized personnel only.

3.2 Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Once your data is no longer needed, it will be securely deleted or anonymized.

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers
We may share your information with trusted third-party service providers who help us provide services related to your mortgage application. This may include:

  • Credit reporting agencies
  • Appraisers and inspectors
  • Title companies
  • Mortgage insurance providers
  • Other entities involved in the mortgage process

These third-party service providers are contractually obligated to safeguard your personal information and use it only for the purposes for which it was shared.

4.2 Legal Requirements
We may disclose your personal information if required to do so by law, regulation, or legal process, including:

  • To comply with legal obligations such as subpoenas, court orders, or other legal processes
  • To protect the rights, property, and safety of Best Interest Financial, our users, or others
  • To prevent fraud or other illegal activities

4.3 Business Transactions
In the event that we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of such changes via a prominent notice on our website.

5. Cookies and Tracking Technologies

5.1 Cookies
A “cookie” is a small text file that is stored on your device when you visit our website. We use cookies to improve your experience by:

  • Remembering your preferences and login details
  • Analyzing website traffic to improve content and functionality
  • Personalizing your experience based on your interests and previous interactions

You can disable cookies in your browser settings, but this may limit your ability to access certain features on our site.

5.2 Google Analytics and Similar Services
We use third-party services like Google Analytics to collect and analyze data about website traffic and user behavior. These tools help us improve the performance of our website. Google Analytics uses cookies to track how users interact with our site.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

6. Your Rights and Choices

6.1 Access and Correction
You have the right to access, update, or correct your personal information. If you would like to review the data we have collected about you, or if you need to update your information, please contact us at the contact details provided below.

6.2 Deletion of Personal Data
You may request that we delete your personal information, subject to legal obligations or retention periods that may apply. Once your request is processed, we will make reasonable efforts to delete your personal information from our records.

6.3 Opt-Out of Marketing Communications
You may choose to opt out of receiving marketing communications at any time. To unsubscribe, you can follow the instructions included in our emails or contact us directly.

6.4 California Consumer Privacy Act (CCPA)
If you are a California resident, you have the right to:

  • Request access: You can request information about the personal data we have collected about you.
  • Request deletion: You may request that we delete your personal information, subject to certain exceptions.
  • Opt-out of sale of data: We do not sell your personal information, but if we do in the future, you will have the right to opt-out.

To exercise your rights under CCPA, please contact us as provided below.

7. International Transfers

If you are located outside the United States, please be aware that your personal information may be transferred to and processed in the United States. By using our services, you consent to the transfer and processing of your data in the United States.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites before providing them with your personal information.

9. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child under the age of 13 has provided us with personal information, we will take steps to delete such information as soon as possible.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, along with the updated “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Best Interest Financial
6960 Orchard Lake Rd, Suite 304
West Bloomfield, MI 48322
Email: bestinterestfinancial@info.com
Phone: (586) 544-4101